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Post Card Marketing is one of the most affordable means of advertising your business, new products or announcing a sale or special promotion. Post card marketing is also extremely versatile and the same custom post cards you use to mail to your client list, can be used at a trade show or exhibit hall, in the lobby or cafeteria of your building, or anywhere else where they might catch the eye of potential clients or customers. At just pennies per printed piece, custom post cards from Orbit Design Works are as cost effective as you will find and will likely be your best marketing investment this year.

Test marketing a new product or offer is simple with post card marketing, as you can easily send business postcards to a small group of people and gauge the response before including a larger group. Direct mail is also recognized as a key factor in driving traffic to your website, where you can talk in detail about new products and exciting offers they may not know about. You can also track the results of your post card marketing offer by assigning a specific discount code, or driving potential customers to a unique page on your website created specifically for a particular offer or product.

Consistently putting your brand message in front of your prospective buyers enables your company to be “on their mind” when they make purchase decisions. Unlike an ad in a magazine or newspaper, post card marketing will get the full attention of the person reading it, often when they are in “buying mode” and ready to make a decision.

Unlike other forms of advertising, post card marketing can be focused on a target group that you select and can often create a buzz before your official release. This is especially important in today’s competitive marketplace where your competitors regularly monitor print ads and your website for new products and ideas. A well placed post card marketing campaign can create a demand for a product and define your place as an industry leader, before your competition even knows about it.

A post card marketing piece takes very little effort to read and delivery is painless and efficient. There is no envelope to open, nothing to unfold or remove and they don’t take up a lot of space. They get your message out fast, create less trash, and get to the point quickly and economically. If potential customers want to follow up by visiting your website or calling your customer service line, they can. But the informality and unobtrusive nature of post card marketing makes it an attractive promotional tool.