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Whether you are looking to build brand awareness, reach new audiences, or increase your pipeline, Orbit Design works can help. We can either supplement your existing marketing programs, or become your entirely outsourced marketing department. Orbit Design Works provides strategic marketing and public relations programs for our clients with some of the following services:
- Trade press/online media relations and publicity
- eMarketing to targeted list
- Time and space purchases
- Print, mail, and ad campaigns
- Quick-launch and sustained marketing
- M&A due diligence and acquisition support
- PPM writing
- Events planning and management
Outsourced Marketing
The Harvard Business Review calls outsourcing "one of the most important management ideas and practices of the last 75 years." And they were not just talking about IT. Orbit Design Works offers organizations a unique value proposition: the ability to assume responsibility and accountability for a company's marketing and communications efforts -- people, processes, deliverables and results. We become your marketing department, ensuring consistency in marketing standards, improve quality and increase your capabilities, while decreasing the costs associated with operating and managing a world-class marketing and public relations function.
Companies turn to Orbit Design Works in order to:
- Control and cut costs
- Improve company focus
- Gain access to world-class skills and capabilities
- Free up internal resources for other projects
- Fulfill needs for which there are no internal resources
- Facilitate revenue generation and improved marketing communications
- Increase brand recognition and visibility
Strategic Marketing Services
Marketing & Communications
Position companies to reach its target audience and growth aspirations through aggressive activities
that include:
- Ensuring overall brand building and message consistency
- Generating prospecting and customer relationship tools such as newsletters and email campaigns
- Developing direct mail and advertising programs that are consistent with marketing, public relations and messaging activities
- Creating programs to extend the company's brand and message through its Website, e-mail, and print and web advertising
- Developing visually appealing and content rich Websites and marketing collateral
- Building a customer reference database to be used in presentations and marketing collateral
- Creating presentations and proposals
- Generating customer profiles and case studies to be used in marketing materials and on the Website
- Consulting on print and online ad placement
- Attending tradeshows and networking events to build brand awareness and lead generation
- Pursuing all relevant awards and listings in target publications and industry organizations
- Managing partner relationships to leverage co-marketing dollars and other marketing programs
Public Relations
Build brand awareness and lead generation through public relations activities that include:
- Generating a communication objectives and developing the strategies and activities to meet them
- Creating comprehensive media and analyst databases
- Drafting and circulating (via personal e-mail, custom distribution lists and wire services) press releases and company announcements
- Creating and refining a company's press kit and Website press center to include recent press releases, backgrounders, executive bios, product sheets and story ideas
- Managing the communication of company milestones, new product and merger and acquisitions with the press, analysts, employees, customers and business partners
- Creating and seeking placement of bylined and guest editorial opportunities
- Aggressively seeking media opportunities
- Monitoring the media for company and competitor mentions
- Driving awareness of a company's products, unique market position and executive team through integrated pitch campaigns and ongoing media relations activities
- Generating customer profiles for use in the trade and popular press
- Fielding press inquiries and arrange interviews
- Managing crisis when needed
- Compiling an ongoing clip-book of media notices
- Monitoring the media relations and marketing activities of competitors and countering where appropriate
Business Development
Create customized activities designed to fuel lead generation and increase revenue that include:
- Creating and updating a target customer database
- Developing a process and tool for contact and lead management
- Prospecting for new business and partnership opportunities
- Developing key contacts and relationships in local markets and within a company's industry
- Expanding and improving the quality of a company's sales pipeline through targeted prospect outreach activities like educational seminars, tradeshow outreach and telemarketing
For pricing inquiries, please
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